Syncing data from your warehouse to StackAdapt to enable data-driven advertising decisions and optimized targeting by leveraging comprehensive customer insights.
Go to the Destinations overview page and click the Add destination button. Select StackAdapt and click Continue. You can then authenticate Hightouch to StackAdapt by entering the following StackAdapt tokens:
Pixel ID: (Only necessary for using Pixel API). If you don't have a Pixel ID, create one in StackAdapt.
GraphQL API token: (Only necessary for segment syncs). If you don't have an API token, please reach out to your account manager.
Once you've set up your StackAdapt destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the StackAdapt destination you want to sync to.
You can match rows from your model to segment in StackAdapt on any column in your model and any field in StackAdapt. Ensure the data types of the model column and StackAdapt field you select match.
Refer to the record matching docs for more information.
StackAdapt accepts the following fields: address, city, email, first name, last name, phone number, state, and zip code. For hashed PII data, you must select one of the following valid combinations of these identifiers:
email
first name, last name, email
first name, last name, phone number
first name, last name, zip code
If you do not provide at least one of the possible combinations, StackAdapt will be unable to find matches. You can learn more here: StackAdapt CRM Audience Creation.
Increase match rates in StackAdapt by enabling Match Booster.
You can sync data to StackAdapt in one of two formats: either as a list of strings containing hashed PII data or as a list of objects containing users' information.
To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.
Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.