Empower your brand, marketing, and advertising teams to make data-driven decisions with Dynata’s data and insight solutions.
Overview
Sync your first-party audiences with Dynata data and insights solutions to better measure, evaluate, and optimize advertising effectiveness in critical areas of your media to see how a campaign influences consumers at all levels of the purchase funnel.
Supported syncing
| Sync Type | Description | Supported Sync Modes |
|---|---|---|
| Audiences | Create and update custom audiences | All |
For more information about sync modes, refer to the sync modes docs.
Connect to Dynata
This integration requires prior approval from the Dynata team and the Hightouch team before proceeding.
To gain approval, please contact the Hightouch support team and connect us directly with your Dynata rep who will verify approval. Once we have confirmed, we will unlock the integration for you to connect.
To connect, input the following provided by your Dynata rep:
- Access key
- Secret key
- Bucket name
Syncing custom audiences
You can input the name of the audience you plan on delivering to Dynata.
User identifiers
To identify which users to add or update in an audience, select model columns and the corresponding Dynata fields. You can match on any of the following user fields:
- Unique ID (required for de-duping)
- Email (SHA256)
- Phone (SHA256)
- MAID
- IP address
- First name
- Last name
- Address1
- Address2
- City
- State
- Postal code
- Zip4
- Country
Delete behavior
The only supported sync mode is all mode, meaning that each sync run will refresh
the entire audience. Users removed from your audience will automatically be dropped
with each refresh - only present users will be in Dynata's audience.
Tips and troubleshooting
Refresh rate
Dynata has a max refresh rate of monthly. You should not have your Dynata syncs running more than every 4 weeks.
Matched users count
Match rates are not available to preview in the Hightouch platform. Contact your Dynata rep for insights into match rates and audience reach.
Common errors
If you encounter an error or question not listed below and need assistance, don't hesitate to . We're here to help.
Live debugger
Live debugger view is not support for this integration. Please reach out to us if you see any issues.
Sync alerts
Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.