Deliver more relevant ads across LG’s premium, brand-safe inventory. Reach
addressable audiences across LG Smart TV Native and CTV ad experiences by
matching your first-party identifiers with LG IDs using Match Booster.
This integration requires prior approval from the LG Ad Solutions team and the
Hightouch team before proceeding.
To gain approval, please contact the Hightouch support team and connect us directly
with your LG Ad Solutions rep who will verify approval. Once we have confirmed,
we will unlock the integration for you to connect.
To connect, input the Advertiser Name provided by your LG rep.
The only supported sync mode is all mode, meaning that each sync run will refresh
the entire audience. Users removed from your audience will automatically be dropped
with each refresh - only present users will remain in the LG audience.
Match rates are not available to preview in the Hightouch platform. Contact your
LG rep for insights into match rates and audience reach.
Keep in mind that audience counts reflect the number of LG devices match, not
the number of users matched. Also keep in mind that matching occurs at the
household level, and that a single household may own multiple devices.