Now deliver even more relevant ads both onsite and across the web by combining data from various sources within your data warehouse to build custom audiences for CitrusAd. By keeping your custom audiences updated automatically, you'll never show an irrelevant ad to anyone.
Go to the Destinations overview page and click the Add destination button. Select CitrusAd and click Continue. You can then authenticate Hightouch to CitrusAd by entering the following required fields into Hightouch:
Base URL: The base URL for staging or production environment. Visit CitrusAd's docs for information on retrieving your base URL.
API key: The API key for authenticating the API requests. Visit CitrusAd's docs for information on retrieving your API key.
Once you've set up your CitrusAd destination and have a model to pull
data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview
page and click the Add sync button to begin. Then, select the relevant model and
the CitrusAd destination you want to sync to.
You can sync any model columns to CitrusAd's default customer fields including targetingData.
When creating new customer records in CitrusAd via insert or upsert mode, CitrusAd sets a default value to all fields without a value, whether you've mapped them or not.
You can find CitrusAd's default values in the table below:
Field name
Default value
Year of Birth
0
Gender
"Other"
Postcode
""
Suburb
""
The Gender field accepts the following values:
"Male","Female","Other" case insensitive. If you send any other values, CitrusAd changes them to "Other".
When updating existing customer data via update or upsert mode, Hightouch pulls the existing customer data from CitrusAd and merges it with your updates.
To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.
Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.