Sync data from PlanetScale to Meta Conversions API
Connect your data from PlanetScale to Meta Conversions API with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.
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Use cases
Sync data from PlanetScale to Meta Conversions API
- Send web, app, and offline Conversion API events directly from your data warehouse to Meta
- Improve your measurement, campaign optimization, and reporting with additional conversion data from the warehouse
What Meta Conversions API objects can you sync to?
Conversion Events
The Conversions API is designed to create a connection between an advertiser’s marketing data (such as website events, app events and offline conversions) from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes.
What methods can I use to model my PlanetScale data?
dbt model selector
Sync directly with your dbt models saved in a git repository.
SQL editor
Create and Edit SQL from your browser. Hightouch supports SQL native to PlanetScale.
Table selector
Select available tables and sheets from PlanetScale and sync using existing views without having to write SQL.
Customer Studio
For less technical users, pass traits and audiences from PlanetScale using our visual segmentation builder.
FAQs
There are several options to sync data between sources. You can manually build and maintain a data pipeline, use a point-to-point solution such as Zapier, or you can manually upload CSVs.
With Hightouch, you get:
- Automation: You do not need to build and maintain custom data pipelines and you do not have to have your team do manual work
- Simplicity: You avoid a complex web of integrations caused by point-to-point solutions by syncing data from your source
- Speed: You can get set up in quickly - the average Hightouch customer starts syncing data in 23 minutes
- Control: companies of all sizes have access to enterprise-level controls including observability, dbt integrations, and version control
- Security: Hightouch never stores your data and is HIPAA, GDPR, CCPA, and SOC-2 compliant
90% of all Hightouch syncs complete in 30 seconds or less, and the platform enables non-technical users to self-serve.
With Hightouch, you can sync data as frequently as it changes within your PlanetScale. You can trigger data syncs manually or schedule them to run at an interval or custom recurrence as often as once per minute.
Hightouch offers a basic mapper or advanced mapper that allows you to visually match columns from your PlanetScale to fields in Meta Conversions API.
PlanetScale is a MySQL-compatible serverless database that brings you scale, performance, and reliability — without sacrificing developer experience. With PlanetScale, you get the power of horizontal sharding, non-blocking schema changes, and many more powerful database features without the pain of implementing them.
Meta Advertising is an online advertising platform used by businesses to create paid ads on Meta's family of apps, including Facebook and Instagram, to reach specific audiences and achieve various business goals like sales, brand awareness, or lead generation.