Campaign Intelligence
Self-serve answers to all your marketing questions, using AI
Measure, explore, and analyze customer data and campaign performance, directly from the data warehouse.
Warehouse-native campaign intelligence
Make better decisions with all of your data
Discover customer behaviors and take action
Explore customer data to find new opportunities. Put insights to work by creating and syncing audiences to your tools.
Drop-off
Sync audience
Optimize campaigns across channels
Compare campaigns apples-to-apples. Explore data across your business, including spend, engagement, and conversions.
Run A/B experiments and incrementality tests
Measure results across audience cohorts, no matter what channels you test or where your customers convert.
Copilot
Campaign smarter and faster with AI
Hightouch Copilot proactively surfaces insights, suggests optimizations, and lets you explore data via chat - instead of SQL.
Campaign Intelligence features
You can do more when intelligence is built into your CDP
You build audiences for campaigns in your CDP. You should be able to explore complete customer profiles and analyze campaign results in it, too.
Measure trends over time
Define and track all metrics across any audience, campaign, or A/B test to understand how your marketing activities are driving growth for your business.
Holdout group
2,800
Treatment
3,300
18%
Slice data by any attribute
Drill down into events, audiences, and metrics by any attribute to uncover new learnings from your full data.
Medium
Source
2,094
698
TikTok
0
Snap
0
0
Organic
0
Social
0
YouTube
0
TikTok
0
Analyze customer journeys
Build custom funnels to discover unique patterns in your customer journeys to understand cross-channel behavior and find new growth opportunities.
The Composable CDP
Power more effective marketing with a Composable CDP
Use your existing data
Leverage all of the customer data you already have in your data warehouse for your marketing.
Pick only the products you need
With a Composable CDP, you can choose only the products you need - like an audience builder.
Hightouch doesn’t store your data
Composable CDPs are more secure because no duplicate storage is required. Instead, we simply read from your data warehouse, where it stays safe and sound.
Connect to 200+ tools
Send any data to any tool. Skip building and maintaining pipelines, uploading CSVs, and having data silos across marketing, sales, customer success, finance, and analytics.
