Sync data from PlanetScale to LG Ad Solutions
Connect your data from PlanetScale to LG Ad Solutions with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.
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Use cases
Sync data from PlanetScale to LG Ad Solutions
- Target first-party audiences across LG’s premium, brand-safe inventory spanning LG Smart TVs and CTV ad experiences.
- Reach addressable audiences by matching your first-party identifiers to Samsung devices and inventory with the flip of a button.
- Automatically refresh audiences to keep targeting relevant, reduce wasted spend on converted households, and ensure compliance by honoring opt-outs.
What methods can I use to model my PlanetScale data?
dbt model selector
Sync directly with your dbt models saved in a git repository.
SQL editor
Create and Edit SQL from your browser. Hightouch supports SQL native to PlanetScale.
Table selector
Select available tables and sheets from PlanetScale and sync using existing views without having to write SQL.
Customer Studio
For less technical users, pass traits and audiences from PlanetScale using our visual segmentation builder.
FAQs
There are several options to sync data between sources. You can manually build and maintain a data pipeline, use a point-to-point solution such as Zapier, or you can manually upload CSVs.
With Hightouch, you get:
- Automation: You do not need to build and maintain custom data pipelines and you do not have to have your team do manual work
- Simplicity: You avoid a complex web of integrations caused by point-to-point solutions by syncing data from your source
- Speed: You can get set up in quickly - the average Hightouch customer starts syncing data in 23 minutes
- Control: companies of all sizes have access to enterprise-level controls including observability, dbt integrations, and version control
- Security: Hightouch never stores your data and is HIPAA, GDPR, CCPA, and SOC-2 compliant
90% of all Hightouch syncs complete in 30 seconds or less, and the platform enables non-technical users to self-serve.
With Hightouch, you can sync data as frequently as it changes within your PlanetScale. You can trigger data syncs manually or schedule them to run at an interval or custom recurrence as often as once per minute.
Hightouch offers a basic mapper or advanced mapper that allows you to visually match columns from your PlanetScale to fields in LG Ad Solutions.
PlanetScale is a MySQL-compatible serverless database that brings you scale, performance, and reliability — without sacrificing developer experience. With PlanetScale, you get the power of horizontal sharding, non-blocking schema changes, and many more powerful database features without the pain of implementing them.
LG Ad Solutions is a leading provider of connected TV (CTV) and cross-screen advertising, utilizing proprietary first-party data and Automatic Content Recognition (ACR) technology. They help brands reach targeted audiences across linear TV and OTT platforms on LG Smart TVs.