Sync data from Mixpanel Cohorts to Facebook Conversions

There are several options to sync data between sources. You can manually build and maintain a data pipeline, use a point-to-point solution such as Zapier, or you can manually upload CSVs.

With Hightouch, you get:

• Automation: You do not need to build and maintain custom data pipelines and you do not have to have your team do manual work
• Simplicity: You avoid a complex web of integrations caused by point-to-point solutions by syncing data from your source
• Speed: You can get set up in quickly - the average Hightouch customer starts syncing data in 23 minutes
• Control: companies of all sizes have access to enterprise-level controls including observability, dbt integrations, and version control
• Security: Hightouch never stores your data and is HIPAA, GDPR, CCPA, and SOC-2 compliant

90% of all Hightouch syncs complete in 30 seconds or less, and the platform enables non-technical users to self-serve.

With Hightouch, you can sync data as frequently as it changes within your Mixpanel Cohorts. You can trigger data syncs manually or schedule them to run at an interval or custom recurrence as often as once per minute.

Hightouch offers a basic mapper or advanced mapper that allows you to visually match columns from your Mixpanel Cohorts to fields in Facebook Conversions.

Mixpanel Cohorts are groups of users defined by a chosen set of criteria, like a shared property or sequence of events in Mixpanel. You can also use cohorts to target groups of users via Hightouch.

The Conversions API allows advertisers to send web events from their servers directly to Facebook. Server events are linked to a pixel and are processed like browser pixel events.