Skip to main content
Log inGet a demo

Sync data from Azure Synapse to TikTok

Connect your data from Azure Synapse to TikTok with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.

Get started

The world's most innovative companies choose Hightouch as their Composable CDP

Spotify.
PetSmart.
WeightWatchers.
Ramp.
Calendly.
GitLab.
Grammarly.
Spotify.
Aritzia.
Warner Music Group.
PetSmart.
Tripadvisor.
GameStop.
Cars.com.
WeightWatchers.
Iterable.
Ramp.
Plaid.
Calendly.
GitLab.
Malwarebytes.
Greenhouse.
Grammarly.

Activate your data in 3 easy steps

Logos of sources connecting to destination logos.

Use cases

Sync data from Azure Synapse to TikTok

  • Send events from your data warehouse to TikTok using TikTok's pixels
  • Keep your web event information up to date in TikTok through regular syncs
  • Upload custom audiences

Hightouch Audiences user interface.

What TikTok objects can you sync to?

  • Audiences

    Tiktok Audiences are an ad targeting option. An audience defines and groups specific type of users so they can be targeted or excluded when setting up your ad. You can create, update and manage custom and lookalike audiences through the Audience API to consistently reach the right target audience at the right time.

    Hightouch docsTikTok API
  • Events

    When web events are shared with TikTok, they can better inform our optimization, targeting, and measurement systems by providing insights into your website visitors' journeys. Our systems process the data similarly to the TikTok Pixel.

What methods can I use to model my Azure Synapse data?

  • dbt model selector

    Semi-opaque, open dropdown with three example dbt model names such as 'dbt.model.name.1'.

    Sync directly with your dbt models saved in a git repository.

  • SQL editor

    SQL editor.

    Create and Edit SQL from your browser. Hightouch supports SQL native to Azure Synapse.

  • Table selector

    Semi-opaque open dropdown with three example table names such as 'schema.table.name.1'.

    Select available tables and sheets from Azure Synapse and sync using existing views without having to write SQL.

  • Customer Studio

    Visual query builder reading 'All rows that...' with a button labeled 'select a property'.

    For less technical users, pass traits and audiences from Azure Synapse using our visual segmentation builder.

FAQs

Other Azure Synapse integrations

Azure Synapse to Acoustic

Other TikTok integrations