Sync data from Athena to Expedia Group Advertising
Connect your data from Athena to Expedia Group Advertising with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.
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Use cases
Sync data from Athena to Expedia Group Advertising
- Measure the impact of Expedia advertising on direct transactions, gross bookings, conversion rates, and ROAS.
- Gain deeper insight into direct bookings influenced by Expedia, including room nights booked, average daily rate (ADR), length of stay (LOS), and first exposure to booking.
- Gain a more complete understanding of your return on investment when advertising with Expedia, accounting for the impact of bookings made on Expedia and through your own direct channels.
What methods can I use to model my Athena data?
dbt model selector
Sync directly with your dbt models saved in a git repository.
Looker
Query using Looks. Hightouch turns your look into SQL and will pull from your source.
SQL editor
Create and Edit SQL from your browser. Hightouch supports SQL native to Athena.
Table selector
Select available tables and sheets from Athena and sync using existing views without having to write SQL.
Customer Studio
For less technical users, pass traits and audiences from Athena using our visual segmentation builder.