Sync data from S3 to Facebook Custom Audiences
Connect your data from S3 to Facebook Custom Audiences with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.
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Use cases
Sync data from S3 to Facebook Custom Audiences
- Upload lists to Facebook to run ads based on certain attributes within your database, such as people who have visited your site
- Create lookalike audiences on Facebook using subsets of your users rather than all of them
- Continuously fuel your Facebook custom audiences with live data so that data remains fresh
What Facebook Custom Audiences objects can you sync to?
Custom Audiences
The Marketing API allows you to build target Custom Audiences from customer information. This includes email addresses, phone numbers, names, dates of birth, gender, locations, App User IDs, Page Scoped User IDs, Apple's Advertising Identifier (IDFA), or Android Advertising ID.
FAQs
There are several options to sync data between sources. You can manually build and maintain a data pipeline, use a point-to-point solution such as Zapier, or you can manually upload CSVs.
With Hightouch, you get:
- Automation: You do not need to build and maintain custom data pipelines and you do not have to have your team do manual work
- Simplicity: You avoid a complex web of integrations caused by point-to-point solutions by syncing data from your source
- Speed: You can get set up in quickly - the average Hightouch customer starts syncing data in 23 minutes
- Control: companies of all sizes have access to enterprise-level controls including observability, dbt integrations, and version control
- Security: Hightouch never stores your data and is HIPAA, GDPR, CCPA, and SOC-2 compliant
90% of all Hightouch syncs complete in 30 seconds or less, and the platform enables non-technical users to self-serve.
With Hightouch, you can sync data as frequently as it changes within your S3. You can trigger data syncs manually or schedule them to run at an interval or custom recurrence as often as once per minute.
Hightouch offers a basic mapper or advanced mapper that allows you to visually match columns from your S3 to fields in Facebook Custom Audiences.
Amazon S3 offers highly scalable, available, secure, and performant object storage.
A Facebook Custom Audience is a targeted advertising service that allows businesses to import information or “identifiers” about leads and customers (such as email and phone number) to retarget them via ads on Facebook.