Sync data from Snowflake to Iterable

Iterable provides a powerful suite of tools when it comes to orchestrating and running cross-channel campaigns, but to truly build personalized experiences, your marketing team needs access to relevant customer data living in Snowflake. All of your relevant product data, behavioral data, transactional data, and custom data science models live in Snowflake. By syncing this information to Iterable, your marketing team can unlock new use cases, whether it’s powering on-site in-app personalization for product recommendations, sending a push notification to remind users to complete their order, or delivering an SMS with tracking info. By enriching Iterable with relevant first-party data, behavioral actions, and custom data science models, your marketing team can go beyond basic personalization using generic attributes like first and last names.

There are several options to sync data between sources. You can manually build and maintain a data pipeline, use a point-to-point solution such as Zapier, or you can manually upload CSVs.

With Hightouch, you get:

• Automation: You do not need to build and maintain custom data pipelines and you do not have to have your team do manual work
• Simplicity: You avoid a complex web of integrations caused by point-to-point solutions by syncing data from your source
• Speed: You can get set up in quickly - the average Hightouch customer starts syncing data in 23 minutes
• Control: companies of all sizes have access to enterprise-level controls including observability, dbt integrations, and version control
• Security: Hightouch never stores your data and is HIPAA, GDPR, CCPA, and SOC-2 compliant

90% of all Hightouch syncs complete in 30 seconds or less, and the platform enables non-technical users to self-serve.

With Hightouch, you can sync data as frequently as it changes within your Snowflake. You can trigger data syncs manually or schedule them to run at an interval or custom recurrence as often as once per minute.

Hightouch offers a basic mapper or advanced mapper that allows you to visually match columns from your Snowflake to fields in Iterable.

Snowflake is a managed cloud data warehouse that helps you consolidate and aggregate your data into a single, centralized platform to tackle analytics use cases. These workloads include data warehousing, data lakes, data engineering, application development, data sharing, and business intelligence.

Iterable is an integrated, cross-channel platform—built for marketers, trusted by engineers, designed with intelligence.