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Compare Hightouch and Simon Data

Hightouch is a Composable CDP vs Simon Data which is a hybrid CDP supporting only Snowflake. Hightouch is ranked the #1 CDP on G2 for fastest implementation and highest ROI.

Hightouch
Simon Data

The world's most innovative companies choose Hightouch as their Composable CDP

Spotify.
PetSmart.
WeightWatchers.
Ramp.
Calendly.
GitLab.
Grammarly.
Spotify.
Betterment.
Warner Music Group.
PetSmart.
Tripadvisor.
GameStop.
Cars.com.
WeightWatchers.
Iterable.
Ramp.
Plaid.
Calendly.
GitLab.
Malwarebytes.
Greenhouse.
Grammarly.

Hightouch and Simon Data both are tools that allow you to sync data to downstream marketing destinations like CRM tools, email tools, and advertising platforms. Both platforms have the functionality to collect events via an SDK, resolve identities, and sync data to downstream tools.

However, the devil is in the details. The architecture of each are vastly different. Simon Data is a “hybrid CDP” build exclusively for Snowflake users while Hightouch “composable CDP” supporting any data warehouse source.

There are additional architectural differences in how platforms collect, prepare, and activate data as well.

Compare Hightouch and Simon Data

FunctionalityHightouchSimon Data
Data Collection
Client-side, server-side, & other 3rd-party sources
Client-side, server-side, & other 3rd-party sources
Data Storage
Your existing data infrastructure (data warehouse, data lake, or database)
Simon Data's managed Snowflake instance or your existing owned Snowflake instance
Data Retention
Unlimited lookback & history
2 years for Simon's managed Snowflake Instance (unlimited lookback & history available when using your existing Snowflake instance)
Data Schema
Controlled by you (supports any custom entity or object)
Supports custom objects, but you must rebuild your data warehouse models to fit in Simon Data
Audience Management
No-code audience builder (supports any online or offline data stored in your data warehouse)
No-code audience builder (can reference data from Snowflake)
Journey Orchestration
Yes
Yes
Identity Resolution
No-code tool to define exact or fuzzy-match rules to build owned identity graphs within your data warehouse
Deterministic IDR managed in Simon Data's infrastructure
Identity Graph Storage Location
Lives in your warehouse
Owned by Simon Data
Reverse ETL
Core sync engine that integrates with existing toolsets & workflows
Limited to Snowflake as a source
Real-Time Audience Computation
Dependent upon data landing in the warehouse
Yes (limited to clickstream/behavioral data with no time-based lookbacks)
Real-Time Streaming (Event Forwarding)
Yes
Yes
Low-Latency Profile API
Yes
Yes
Streaming Reverse ETL
Yes
No
Data Activation Flow
Warehouse to destination (no data is stored in Hightouch)
Snowflake to destinaton
Activation Destinations
250+
45+
Source of Truth
Single: Your owned data warehouse
Snowflake Data Cloud
Security & Compliance
Data lives in your infrastructure (can be configured to be GDPR, CCPA, & HIPAA compliant)
Data lives in your Snowflake instance or a Snowflake instance managed by Simon Data (can be configured to be GDPR, CCPA, & HIPAA compliant)
Pricing
Unbundled: individually priced features with no MTU billing
Bundled (variable-based pricing)
Proof of Concept (POC)
Less than 1 month
4-6 months

Pros and Cons of Hightouch

Pros

  • Most powerful point & click audience builder (supports any offline & online customer data)
  • Warehouse-native campaign analytics to experiment, measure & analyze audiences
  • Publicly available customer support metrics (99% CSAT Score)

Cons

  • Newer vendor in the CDP market
  • Must have actionable data available in a data platform

Pros and Cons of Simon Data

Pros

  • Non-supported cloud sources can be ingested into Simon Data via Stitch ETL pipelines
  • Built-in email service provider (ESP) via Simon Mail
  • Some AI capabilities to build predictive data science models

Cons

  • Only integrates with Snowflake
  • Limited number of activation destinations
  • Some aspects of IDR are outsourced via FullContact

Should I Buy Hightouch or Simon Data?

When deciding whether to invest in a Hightouch (a Composable CDP) or Simon Data (a Hybrid CDP), it's important to consider the unique needs of your business.

It really comes down to how the tool will be adopted. Simon Data has proved to be more difficult to set up and be less accessible for marketers. Additional security requirements due to the fact Simon Data will store your data also slows down implmentation.

If you are looking for a tool that can be used across an organization to get data to all of your tools, Hightouch is a much more built out and flexible tool to do so.

200%

boost in
engagement


PetSmart.

1 day

migration


Minno.

52%

increase
in ROAS


Lucid.

Start syncing data in minutes

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Hightouch Audiences user interface.

Recognized as an industry leader by industry leaders

Iterable logo.

Technology Partner
of the Year

Hightouch doesn’t store your data

Composable CDPs are more secure because no duplicate storage is required. Instead, we simply read from your data warehouse, where it stays safe and sound.


Connect to 200+ tools

Send any data to any tool. Skip building and maintaining pipelines, uploading CSVs, and having data silos across marketing, sales, customer success, finance, and analytics.

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