Skip to main content
Log inGet a demo

The Next Big Thing in MarTech with Scott Brinker

MarTech experts Scott Brinker, Juan Mendoza, and Tejas Manohar discuss the future of MarTech, the cloud data warehouse advantage, and more.

Alec Haase

|

December 15, 2023

|

1 minutes

The future of Martech discussion.

MarTech as an industry has been booming over the last decade. What was a handful of tools has now exploded into thousands, all set out to help you in some capacity. With so much innovative happening in this industry, the big question is what's next?

MarTech experts Scott Brinker, Juan Mendoza, and Tejas Manohar discuss in this video what is the future of Martech?

  • How does leveraging the data warehouse make sense for marketers today?
  • What does the future hold for marketing technology and how does it increasingly integrate with the cloud warehouse?
  • How will the martech stack change with more modular point solutions supporting the warehouse?
  • How are marketers using technology like Reverse ETL, headless MAP, and analytics today?

If you'd like to learn more, subscribe to our YouTube channel or schedule time to talk with one of our Solutions Architects.

More on the blog

  • What is Reverse ETL? The Definitive Guide .

    What is Reverse ETL? The Definitive Guide

    Learn how Reverse ETL works, why it's different from traditional ETL, and how you can use it to activate your data.

  • Friends Don’t Let Friends Buy a CDP.

    Friends Don’t Let Friends Buy a CDP

    How spending the first half of his professional career at Segment drove Tejas Manohar to disrupt the 3.5 billion dollar CDP category.

  • What is a Composable CDP?.

    What is a Composable CDP?

    Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.

Recognized as an industry leader by industry leaders

Iterable logo.

Technology Partner
of the Year