What's new at Hightouch? (Feb 2023)

New Features

Customer Studio: We officially launched Customer Studio, an entire suite of purpose-built marketer-first features that enable everyone to unleash the power of the data warehouse.

This new suite of tools includes:

• Audiences 2.0: create audiences with our no-code audience builder
• Splits: run experiments on randomized cohorts
• Priority Lists: manage omnichannel marketing journeys
• Insights: expose analytics about your audiences as you build them
• Traits: compute valuable data points like “Last Page Viewed” or “LTV”

Read our latest blog post for more info.

New Destinations

Gladly: Sync data directly to Gladly so your customer service team can provide better and more personalized support for your customers.

MariaDB: Combine the analytical power of your data warehouse with the low-latency performance of a transactional database and sync data directly from your warehouse to MariaDB.

CitrusAD: Sync data to CitrusAd and deliver more relevant ads both onsite and across the web by combining data from various sources within your warehouse to build custom audiences.

Correlated: Sync custom audiences to Correlated and build propensity scores and playbooks for your leads to optimize your conversion rates.

Destination Enhancements

NetSuite 0Auth: We can now make requests to your account via 0Auth and generate an access_token, for even more security.

HTTP Request Batching: Send multiple rows per HTTP request.

SFMC Mirror Mode: Our SMFC destination now supports mirror mode. This is the fastest way to sync to SMFC Data Extensions.

Platform Enhancements

Azure Repos Support for Git Sync: Our Git Sync integration now integrates with Azure Repos, which means you can leverage your existing version control to bi-directionally manage your models in syncs.