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Rethinking the CDP with Chime

Learn how Chime explores new ways to drive personalization at scale.

Alec Haase

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February 6, 2024

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1 minutes

Rethinking the CDP with Chime.

Thanks to advancements in Cloud Data Warehousing, companies of all sizes -- from startups to Fortune 100s -- are now moving away from legacy enterprise CDPs and instead, turning to a new "Composable CDP" architecture that enables them to activate customer data directly from their Data Warehouse.

In this video, Natalie Miles Fuerst (Head of Marketing Technology at Chime) and Tejas Manohar (Co-CEO at Hightouch) help you:

Understand the foundational components of a Composable CDP
Understand why leading organizations are leaning into their data investments to power modern marketing
Understand just how easy it is to begin activating data with a Composable CDP

If you'd like to learn more, subscribe to our YouTube channel or schedule time to talk with one of our Solutions Architects.

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