Announcing Hightouch's Common Room Integration
Power a unified view of your customer with your data warehouse to automate using every signal across product, CRM, website, social, community, open source, and more.
Nate Wardwell
April 9, 2024
|2 minutes
We’re happy today to share our latest integration with Common Room. Common Room helps companies like Notion, Grammarly, and GitLab run go-to-market intelligently by unifying buying signals and the people/accounts behind them across every digital breadcrumb, including product usage, intent on social channels, community conversations, repo activity, and beyond. From there, Common Room automates actions like sending a personalized outbound email or sending a Slack alert the moment a high-intent signal from a high-fit account happens.
Hightouch enables any team to access their complete data from the data warehouse and send it to all the tools they use daily– including Common Room. Whether you’re updating records for people and their associated behaviors or organizations, keeping Common Room up-to-date is a breeze.
“Hightouch makes it easier than ever for our customers to capture and take action on first-party signals like product usage within Common Room. Combining those signals with hundreds more out-of-the-box buying signals, Common Room customers get the full context needed to reach prospects and customers in a meaningful way.”
Kevin White
Head of Marketing
, Common Room
How it Works
Within Hightouch, you can sync data to Common Room just like any of our other destinations, like Google Ad Manager, HubSpot, and more. You start by connecting your data source and then define models you want to sync to Common Room. You can build models directly in Hightouch using SQL, our code-free audience builder, or tools like dbt or Looker.
You can set syncs to more than 200 destinations on a one-time or recurring basis, so your data stays fresh and up-to-date in every tool you use. Your data in Common Room will be up-to-date with your source of truth and match what you’re syncing to your other tools. Read our Common Room documentation here.
Get Started
Common Room is available for all pricing plans in the Destinations tab in Hightouch workspaces. Reach out to our solutions engineers for a demo today to see how Hightouch can help your team activate your data into Common Room.
